Technical

Allow me to work efficiently through DIY when necessary. Also enable strong communication between me and agent developers and technical project managers.

CSS, HTML, JavaScript

  • Enable strong communication with developers and technical project managers.
  • Allow me to execute elements of my own strategies, when it would accelerate progress.

Google Tag Manager, Google Analytics, Adobe Analytics

  • Enable strong communication with analytics platform managers.
  • Capable of managing web analytics along with a web strategy.
  • Capable of analyzing web analytics data myself to inform my own decisions and proposals.

Google Optimize, Experiment Design

  • Able to design, run and evaluate content experiments myself, when necessary.
  • Easy for me to request and manage experiments through data science team partners.

Python, R

  • Allow me to analyze my own data before making decisions, thanks to Pandas/Numpy/Matplotlib/Plotly, TidyVerse, SciPy, PyTorch.
  • Allow me to work well with Data Science and Analytics teams, as I understand their work and can “talk their talk.”

PowerBI/DAX, Google DataStudio

  • Able to build my own reports and dashboards, when necessary.
  • Easy to work with a data product team to produce reports and dashboards that help me manage my programs.

Web & Marketing

Allow me to build and evolve websites and digital omnichannel strategies.

Content Experimentation

  • I can design, run and evaluate multivariate tests and a/b tests on website content to evolve a site systematically.
  • I can easily work with a data science team to accomplish the same, because I understand their methods.
  • Example tool: Google Optimize

Web Analytics

  • I can make sense of user base behavioral data and make decisions to maximize a web site’s conversions.
  • I can use web site behavioral data to justify decisions to leaders and stakeholders.

Business Case Development

  • Allows me to socialize my strategies and gain buy-in from the partners I need to execute them.
  • Helps me pitch strategies and programs to leadership to maximize their priorities.

Campaign Management

  • I can directly drive a website’s goals with external traffic, when necessary.
  • Understanding the field from experience, I can also effectively do the same in partnership with digital marketing/marcom teams.

Organization

Allow me to manage projects and project teams to evolve a website or an omnichannel system quickly.

Project Planning

  • Capable of keeping teams of dozens of people in touch and on track.
  • Capable of producing clear schedules of milestones and can keep them clear for a project team.

Budget Management

  • Experience managing hundreds of thousands of dollars at a time makes budgetary complexity comfortable for me.
  • Able to evaluate alternative courses of action based on financial impact and choose the best, accordingly.