09.2019 – Present
Global Program Manager: Web and Digital Marketing
Intel Corporation, Global Talent Acquisition
- Managed the redesign of jobs.intel.com’s 5 most trafficked global pages to affect a performance increase for the site of +180 job applications per month. Completed the project in 3 weeks.
- In 4Q21, increased jobs.intel.com performance by +850 leads/month and +530 job applications/month as manager of the Global Digital Experiment Program.
- Managed and led the project to implement a new search engine on jobs.intel.com, increasing site search usage from 2% of site traffic to 13%.
Portland, OR, US
01.2017 – 09.2019
Global Program Manager: Web Analytics
Intel Corporation, Global Talent Acquisition
- Implemented, configured and administered jobs.intel.com’s Google Analytics property and Google Tag Manager container, including the site’s events schema and the “Learn/Love/Commit” goal taxonomy.
- Engineered a custom JavaScript solution to capture Google Analytics UTM campaign parameters and pass them to the CRM during lead submission. This allowed us to tie jobs.intel.com performance to down-funnel outcomes like manager screens, interviews and hires.
- Developed jobs.intel.com’s digtial omnichannel strategy, placing it at the center of all digital marketing activity and earning it 120,000 job applications and 33,000 lead submissions per month.
10.2014 – 12.2016
Global Talent Marketing Strategist (Working Student)
Intel Corporation, Global Talent Acquisition
- Negotiated with IT to bring ownership of jobs.intel.com’s Google Analytics account into our organization under my management so that data collection, goal setting and reporting could be tailored to talent acquisition’s needs.
- Created Intel Global Talent Marketing’s first marketing analytics strategy (Learn/Love/Commit).
- Pitched the strategy to org leadership, resulting in their support of a complete global rollout.
- Trained the global talent marketing organization to measure and evaluate their marketing programs using the “Learn/Love/Commit” analytics strategy I developed.
- Managed the strategy’s rollout using case studies I generated in pilots with the US, Germany, Israel, the UK and Costa Rica.
Munich, BY, DE
07.2012 – 03.2013
Global Program Manager: Battery Management Marketing
Texas Instruments, Analog Product MarCom
- Made technical documents convenient for consumers with the aggregator program, resulting in more conversions per quarter than any other BMS program.
- Built relationships with 5 product lines to understand their managers and reduce my product launch flow time by 20% in 3 months.
- Inspired 2,500 inactive customers to take their first action in 3+ years with an e-mail promoting Thank an Engineer, TI’s social media/video program.
- Conducted research on young professional engineers and wrote 2 blog posts with the resulting insight, each of which were two of TI’s best of all time (top 5 for readership, top 2 for comments). Views and comments each in the thousands.
Dallas, TX, US
07.2010 – 07.2012
Global Program Manager: eCommerce and Distribution
Texas Instruments, Internet Marketing
- Managed international team of distributors (US, Germany, Singapore) to reduce cost per conversion for Coop Paid Search program from $1.44 to $0.88 in 1 year.
- Organized Coop Paid Search data for rapid analysis of online consumption behavior, allowing immediate decisions after identifying opportunities.
- Coordinated and optimized the iPhone/Android app ad campaign through purchase behavior analysis and A/B/C testing to earn a $7 cost per installation.
- Created and led Thank an Engineer (thx) social media program’s 7-member team to appeal to young engineers, earning its website a 12k visitor/month audience in 1 month.
- thx video: How do you explain your job to non-engineers?
- thx video: Getting around the office.
Dallas, TX, US
01.2010 – 05.2010
Regional Marketing Communications Intern
National Instruments, Marketing Communications
- Developed a new 1:1 marcom strategy that targeted top accounts’ Finance executives with analyses of the potential impacts of NI products on their financial statements.
- Won Director- and Management support of my strategy to appeal to finance leaders.
Austin, TX, US
08.2009 – 12.2009
Advertising Intern
National Instruments, Marketing Communications
- Developed new web analytics framework reflecting consumers use of ni.com.
- Highlighted trends in consumer behavior with NI ads by building an online data visualization tool for the ad creative and media strategy teams.
Austin, TX, US
05.2009 – 08.2009
Product Marketing Communications Intern
National Instruments, Marketing Communications
- Recruited and led 6 people for my GuiaBot project to research customers at NIWeek 2009.
- Successfully pitched GuiaBot Project to MobileRobots, Inc. leadership.
- Used the GuiaBot to learn how design engineers think at NIWeek 2009.
Austin, TX, US
09.2008 – 01.2009
Marketing Lead: Austin, Texas Region
theKDRGroup (Co-Founder’s Bio)
- Organized and moderated a focus group to learn how musician Will Gray could be positioned by the firm to the student market in Austin, Texas. My analysis and report were recognized by the owners as the best they received from all leads, nationwide.
- Recognized as “always among the top 2 marketing interns” of more than 50 nationwide by company owners for my guerilla marketing campaigns in support of documentary Call + Response to raise awareness of the modern global slave trade.
- Initiated partnerships with 11 human rights orgs at UT Austin to promote Call+Response
Austin, TX, US
05.2008 – 08.2008
Web Events Intern
National Instruments, Marketing Communications
- Managed the July LabVIEW Virtual User Group resulting in 120 attendees.
- Hosted 10 webcasts to put LabVIEW 8.6 customers directly in contact with the engineers responsible for developing it.
Austin, TX, US
05.2007 – 05.2008
Search Engine Optimization Associate
Apogee Search, SEO Team (Now Apogee Results)
- Led monthly calls with clients to share audience search behavior insight and help them optimize their search engine optimization campaigns.
- Improved PP Gazette’s monthly organic search traffic by 102% in 6 months.
Austin, TX, US