{"id":1048,"date":"2022-05-12T23:38:59","date_gmt":"2022-05-12T23:38:59","guid":{"rendered":"https:\/\/www.ryankeelerlives.com\/career\/?post_type=avada_portfolio&p=1048"},"modified":"2022-05-15T23:49:04","modified_gmt":"2022-05-15T23:49:04","slug":"skills-web-strategist","status":"publish","type":"avada_portfolio","link":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/","title":{"rendered":"Skills, Web Strategist"},"content":{"rendered":"

Technical<\/span><\/h3><\/div><\/div>
Allow me to work efficiently through DIY when necessary. Also enable strong communication between me and agent developers and technical project managers.<\/div><\/div>

CSS, HTML, JavaScript<\/h4><\/div>
    \n
  • Enable strong communication with developers and technical project managers.<\/li>\n
  • Allow me to execute elements of my own strategies, when it would accelerate progress.<\/li>\n<\/ul>\n<\/div>

    Google Tag Manager, Google Analytics, Adobe Analytics<\/h4><\/div>
      \n
    • Enable strong communication with analytics platform managers.<\/li>\n
    • Capable of managing web analytics along with a web strategy.<\/li>\n
    • Capable of analyzing web analytics data myself to inform my own decisions and proposals.<\/li>\n<\/ul>\n<\/div>

      Google Optimize, Experiment Design<\/h4><\/div>
        \n
      • Able to design, run and evaluate content experiments myself, when necessary.<\/li>\n
      • Easy for me to request and manage experiments through data science team partners.<\/li>\n<\/ul>\n<\/div>

        Python, R<\/h4><\/div>
          \n
        • Allow me to analyze my own data before making decisions, thanks to Pandas\/Numpy\/Matplotlib\/Plotly, TidyVerse, SciPy, PyTorch.<\/li>\n
        • Allow me to work well with Data Science and Analytics teams, as I understand their work and can “talk their talk.”<\/li>\n<\/ul>\n<\/div>

          PowerBI\/DAX, Google DataStudio<\/h4><\/div>
            \n
          • Able to build my own reports and dashboards, when necessary.<\/li>\n
          • Easy to work with a data product team to produce reports and dashboards that help me manage my programs.<\/li>\n<\/ul>\n<\/div><\/div><\/div>

            Web & Marketing<\/span><\/h3><\/div><\/div>
            Allow me to build and evolve websites and digital omnichannel strategies.<\/div><\/div>

            Content Experimentation<\/h4><\/div>
              \n
            • I can design, run and evaluate multivariate tests and a\/b tests on website content to evolve a site systematically.<\/li>\n
            • I can easily work with a data science team to accomplish the same, because I understand their methods.<\/li>\n
            • Example tool: Google Optimize<\/li>\n<\/ul>\n<\/div>

              Web Analytics<\/h4><\/div>
                \n
              • I can make sense of user base behavioral data and make decisions to maximize a web site’s conversions.<\/li>\n
              • I can use web site behavioral data to justify decisions to leaders and stakeholders.<\/li>\n<\/ul>\n<\/div>

                Business Case Development<\/h4><\/div>
                  \n
                • Allows me to socialize my strategies and gain buy-in from the partners I need to execute them.<\/li>\n
                • Helps me pitch strategies and programs to leadership to maximize their priorities.<\/li>\n<\/ul>\n<\/div>

                  Campaign Management<\/h4><\/div>
                    \n
                  • I can directly drive a website’s goals with external traffic, when necessary.<\/li>\n
                  • Understanding the field from experience, I can also effectively do the same in partnership with digital marketing\/marcom teams.<\/li>\n<\/ul>\n<\/div><\/div><\/div>

                    Organization<\/span><\/h3><\/div><\/div>
                    Allow me to manage projects and project teams to evolve a website or an omnichannel system quickly.<\/div><\/div>

                    Project Planning<\/h4><\/div>
                      \n
                    • Capable of keeping teams of dozens of people in touch and on track.<\/li>\n
                    • Capable of producing clear schedules of milestones and can keep them clear for a project team.<\/li>\n<\/ul>\n<\/div>

                      Budget Management<\/h4><\/div>
                        \n
                      • Experience managing hundreds of thousands of dollars at a time makes budgetary complexity comfortable for me.<\/li>\n
                      • Able to evaluate alternative courses of action based on financial impact and choose the best, accordingly.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1112,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[12],"portfolio_skills":[16,17,18],"portfolio_tags":[37,36,35],"class_list":["post-1048","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-resumes","portfolio_skills-avada","portfolio_skills-css","portfolio_skills-web-design","portfolio_tags-python","portfolio_tags-r","portfolio_tags-skills"],"yoast_head":"\nSkills, Web Strategist - Ryan Keeler Lives!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skills, Web Strategist - Ryan Keeler Lives!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/\" \/>\n<meta property=\"og:site_name\" content=\"Ryan Keeler Lives!\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-15T23:49:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/\",\"url\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/\",\"name\":\"Skills, Web Strategist - Ryan Keeler Lives!\",\"isPartOf\":{\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png\",\"datePublished\":\"2022-05-12T23:38:59+00:00\",\"dateModified\":\"2022-05-15T23:49:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#primaryimage\",\"url\":\"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png\",\"contentUrl\":\"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png\",\"width\":600,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ryankeelerlives.com\/career\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Skills, Web Strategist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/#website\",\"url\":\"https:\/\/www.ryankeelerlives.com\/career\/\",\"name\":\"Ryan Keeler Lives!\",\"description\":\"Marketer. Analyst. Experimenter. Strategist.\",\"publisher\":{\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/870bce46a4092030cde58e0faa0de9c6\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ryankeelerlives.com\/career\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/870bce46a4092030cde58e0faa0de9c6\",\"name\":\"Ryan Keeler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/04\/home-1000x650-1.jpg\",\"contentUrl\":\"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/04\/home-1000x650-1.jpg\",\"width\":1000,\"height\":650,\"caption\":\"Ryan Keeler\"},\"logo\":{\"@id\":\"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/image\/\"},\"description\":\"Ryan is a guy. He says \\\"hello.\\\"\",\"sameAs\":[\"http:\/\/www.ryankeelerlives.com\/career\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Skills, Web Strategist - Ryan Keeler Lives!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/","og_locale":"en_US","og_type":"article","og_title":"Skills, Web Strategist - Ryan Keeler Lives!","og_url":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/","og_site_name":"Ryan Keeler Lives!","article_modified_time":"2022-05-15T23:49:04+00:00","og_image":[{"width":600,"height":250,"url":"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"30 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/","url":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/","name":"Skills, Web Strategist - Ryan Keeler Lives!","isPartOf":{"@id":"https:\/\/www.ryankeelerlives.com\/career\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#primaryimage"},"image":{"@id":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png","datePublished":"2022-05-12T23:38:59+00:00","dateModified":"2022-05-15T23:49:04+00:00","breadcrumb":{"@id":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#primaryimage","url":"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png","contentUrl":"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/05\/skills-icon-600x250-1.png","width":600,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/skills-web-strategist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ryankeelerlives.com\/career\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.ryankeelerlives.com\/career\/blog\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Skills, Web Strategist"}]},{"@type":"WebSite","@id":"https:\/\/www.ryankeelerlives.com\/career\/#website","url":"https:\/\/www.ryankeelerlives.com\/career\/","name":"Ryan Keeler Lives!","description":"Marketer. Analyst. Experimenter. Strategist.","publisher":{"@id":"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/870bce46a4092030cde58e0faa0de9c6"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ryankeelerlives.com\/career\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/870bce46a4092030cde58e0faa0de9c6","name":"Ryan Keeler","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/image\/","url":"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/04\/home-1000x650-1.jpg","contentUrl":"https:\/\/www.ryankeelerlives.com\/career\/wp-content\/uploads\/2022\/04\/home-1000x650-1.jpg","width":1000,"height":650,"caption":"Ryan Keeler"},"logo":{"@id":"https:\/\/www.ryankeelerlives.com\/career\/#\/schema\/person\/image\/"},"description":"Ryan is a guy. He says \"hello.\"","sameAs":["http:\/\/www.ryankeelerlives.com\/career"]}]}},"_links":{"self":[{"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/avada_portfolio\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":44,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/avada_portfolio\/1048\/revisions"}],"predecessor-version":[{"id":1200,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/avada_portfolio\/1048\/revisions\/1200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/media\/1112"}],"wp:attachment":[{"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/portfolio_category?post=1048"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/portfolio_skills?post=1048"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.ryankeelerlives.com\/career\/wp-json\/wp\/v2\/portfolio_tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}